Awarded for "Marketer Quarterly's Best Cross-Channel Campaign for Financial Services". The campaign targeted over 300,000 participants in Nationwide Financial retirement plans. This multi-touch campaign focused on "National Security Retirement Week" and combined traditional channels like direct mail and email and carried over to display and targeted social for amplification. Daily emails for 2 targeted audiences (15 emails combined) along with 6 display ads, 6 Facebook ad, 2 videos and 2 direct mail pieces in all to create this successful campaign.