Campaigns
Campaigns
Nonprofit
[Campaigns]
American Cancer Society
[Request for Proposal]
The American Cancer Society invited myself and the team for an RFP to come up with big ideas to raise awareness and donations. The team created an online Legacy Book for their loved one (in memory or living honor) for ACS’s cause by purchasing a book or making a donation. We presented the client a journey line through the eyes of the griever to understand how and where this idea can take them to raise money.
[MEMORIAL BOOK]
[INVESTING FROM THE HERAT]
American Cancer Society
[Direct Mail — Self Mailer]
This package looks like an envelope but unfolds like as a self mailer with a pocket which houses a note from ASC,
reply form for donations and a return envelope.
National MS Society
[Advocacy Program]
[SOCIAL MEIDA ]
[DISPLAY AD ]
National Multiple Sclerosis Society —
Golden Circle Member Campaign
[Direct Mail]
The Golden Circle campaign is a mailing deployed to their members targeted to three different audiences: renewal, upgrade and lapsed members. Messaging supported their membership, the difference they have made to people living with MS asking to donate with a dollar-to-dollar match over a certain donation amount.
The results of this campaign showed an increase in revenue with an average gift of $984 across the mailers in a fiscal year.
